Fractional Services

fractional

MARKETING, HUMAN CAPITAL, supply chain

About Us

Does your department have bandwidth challenges to get things done?

We provide a team of seasoned experts you can hire to execute a strategy, special project or initiative. Our goal is to complement your existing talent or serve as a fully functional department on a part-time basis.

The advantage of a fractional team?
Compared to traditional hiring solutions. Scale up or down as necessary. it can be more difficult to manage inflating costs when running your own in-house team. Instead of hiring one person with a limited skill set, you gain access to a group of experts—each highly skilled in their respective areas—all for the same cost.

Get More Value for Your Investment

A fractional team isn’t just about delivering services: it’s about driving results. Unlike traditional marketing services, a fractional team is focused on outcomes, not just activities.

Their goal is to win.

Services

MARKETING maestro

A fractional CMO can provide experienced leadership to guide your marketing department to navigate the unknowns such as should I expand into new markets, whats the best way to reach my sales leads and how to I beat my competition?

Hiring a Chief Marketing Officer (CMO) can take 4–5 months, plus additional weeks for onboarding and ramp-up. This often leaves businesses with a 1–2 quarter leadership gap.

Our part-time marketers and interim CMOs hit the ground running, requiring less than two weeks to get up to speed—keeping your marketing momentum strong without the long wait.

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Human Capital WHIZ

Outsourcing HR functions allows companies to reduce labor costs, improve efficiency, and access specialized expertise without the expense of a full in-house team. It enhances compliance and risk management, ensuring businesses stay aligned with regulations while focusing on core operations. With access to advanced HR technology and global talent, companies can scale efficiently, expand internationally, and even maintain 24-hour productivity. By leveraging external HR support, businesses can grow strategically, stay agile, and maximize productivity—all while staying within budget.
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supply chain & DE&I

Supply chain citizenship is a company’s commitment to ethical, sustainable, and socially responsible practices across its entire supply chain. This means ensuring suppliers uphold labor rights, environmental standards, and community well-being, reinforcing the company’s role as a responsible corporate citizen. Strong supply chain citizenship helps businesses protect their reputation, mitigate risks, enhance sustainability, and drive positive social impact. Companies can implement this through supplier audits, transparent reporting, ethical sourcing certifications, and proactive supplier engagement—ensuring accountability and long-term value for both the business and society.
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digital marketing

Vendor Programs

AI integration

business operations

strategies & assessments

leadership development

corporate communication

people management & ERG

supply chain management

Experts

Michele Cuthbert

She was recognized by Crain’s New York Business, Fox News New York, Mashable, Huffington Post and Fast Company. Her work is published in “Big Book of Self Promotion” by Crescent Hill Books and in seven American Graphic Design Awards books (GDUSA). She has been awarded multiple Communicator, Public Relations Society of America (PRSA) PRism, PRSA regional Diamond, Marcom, SIA, GDUSA and Hermes awards.

Michele is a recipient of the Columbus Business First “40 Under 40” award, given to the brightest entrepreneurs and won a WE 300 award.  She was recognized as one of the leading female CEOs by “Columbus CEO” magazine. She was a digital behaviorist expert for WBNS 10TV, a CBS affiliate, about cyberbullying, social media safety, digital apps, online tools, etc. She graduated from the 10,000 Small Business program scholarship by Goldman Sachs and Marathon Oil Executive Leadership program.

Michele has been an adjunct professor at Columbus State Community College, Capital University and Columbus College of Art and Design.

Education: B.F.A. in Advertising Design and accepted to Pratt University MBA program.

Alan K Nevel

Alan has nearly 20+ years of experience in talent management and organizational development at Accenture to Thermo-Fisher Scientific to L Brands to MetroHealth Systems. Nevel held the position of Senior Vice President, Chief Equity and Community Impact Officer at The MetroHealth System in Cleveland, Ohio. His role was to devise and execute a community-centric, patient-focused strategy to foster healthcare equity and foster collaboration across sectors to eliminate disparities in healthcare. In this multifaceted role, Alan was also the chief designer of MetroHealth’s comprehensive vision of diversity, equity, and inclusion, working at both programmatic and administrative levels across various departments, programs, and initiatives to dismantle systemic inequities affecting patients, employees, and the wider community.

Education: MBA. from Case Western University.
Certification: Herrmann HBDI Certified Practitioner

Nalini Bates

Nalini has more than 20 years of experience specializing in strategic sourcing, supplier diversity and supply chain environmental, social and governance (ESG) initiatives involving raw materials, transportation and marketing for Procter & Gamble (P & G). She led the company’s Supplier Citizenship strategy, resulting in a supplier diversity program recognized by the Billion Dollar Roundtable, National Minority Supplier Development Council (NMSDC) and the WEConnect International 2022 platinum award as Top Global Champion for Supplier Diversity & Inclusion. She collaborates to develop and mentor more sustainable and equitable supply chains and recruits new partners to deliver savings. Nalini focuses on impact sourcing to help ensure ESG factors are considered along with traditional factors such as cost and quality in determining which suppliers offer the best total value.

She can also help set up an effective Diversity vendor program.

Education: Nalini earned a bachelor’s degree in industrial administration from Carnegie Mellon University.

Clients we have worked with

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