Speaker topics
Signature Speaking Topics
Ways to help brands stay relevant in ever-changing marketplace
Nearly 70% of consumers report receiving irrelevant messages from brands, leading to frustration and a feeling of being unvalued.
Together, we will explore why brands fail to stay relevant. Brands that don’t evolve risk becoming stagnant and irrelevant, no matter how strong they once were. They run the risk of customers disconnecting, alienating loyal customers and missing growth opportunities. We will explore ways to future-proof your brand.
How to make your brand resilient
Trust has been at an all-time low and is one of the most important things you can have as a business, but this isn’t always easy to gain. Different generations see trust differently and gaining their trust varies from generation to generation. With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business. We look at best practices in keeping relevant with audiences in today’s ever-changing marketplace to build the trust you need to flourish.
From Self Doubt to Confident Leadership
Struggling with self-doubt as a leader? It’s time to break free and transform that uncertainty into confidence. Discover how shifting from self-doubt to self-trust can amplify your influence, empower your team, and take your leadership. In this interactive session, we will explore ways to enjoy work again.
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Bridging Gaps in a Multicultural Workforce
Managing a workforce with diverse cultures, languages, perspectives, and work styles can be complex. Success lies not just in navigating these differences but in leveraging the unique strengths each demographic brings. Explore strategies to foster collaboration, enhance communication, and spark innovation across generations, building a unified, high-performing team.
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AI’s impact on the customer experience
74% of consumers said they had a bad customer service experience.
Customers and top talent are the driving force behind your company’s success. As AI transforms the way we do business—reshaping how we engage, communicate, and grow—delivering an exceptional experience becomes critical. Together, we explore ways to incorporate best practices to improve retention.
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Leading through change:Empower, Inspire,transform
Change is the one constant in today’s fast-paced world, and those who navigate change with confidence are the ones who drive success. Learn how to empower you and your team to take ownership, inspire innovation in uncertain times, and transform challenges into opportunities for growth. This is more than leadership—it’s about shaping a resilient future, no matter what comes your way.
From Burnout to Breakthrough: Conquering Overwhelm at Work
Learning to understand and overcome stress may seem impossible. Together we explore practical tools to manage anxiety, burnout, rebuild your energy, and transform your work experience into one of balance, focus, and sustained success.
Use AI to keep up with demands
93% of customer service teams agree that customer expectations are higher than ever.
The world is buzzing about AI along with its benefits and drawbacks. How can AI play a role in your customer engagement practices and quicker deadlines? We share the different facets of utilizing AI effectively in helping internal teams be more efficient at work.
From Chaos to Calm: Manage stress in a hectic world
82% of workers feel burned out.
In the whirlwind of constant deadlines, responsibilities, and distractions, stress seems never ending. Discover effective tools to reduce anxiety, regain control, and manage stress—even in the busyness of life.
Building High-Performing Teams Across Generations
In a world where Baby Boomers, Gen X, Millennials, and Gen Z all work side by side, how do you create harmony and collaboration when managing generational gaps seems impossible? Learn how to turn generational differences into your biggest advantage, fostering communication, respect, and innovation.
Meeting Planners
Let us make your life as simple as possible leading up to our time together!
Feel free to use any of the language, links, or images on this page to promote my appearance, either before or during the engagement. I’m also happy to provide customized assets, such as personalized social media posts, upon request. If there’s anything else you need or any way I can help make your job easier, don’t hesitate to reach out!
Photos
Below are headshots you can use to promote my speaking appearance.
Looking to copy and paste website or social media URLs? We’ve got you covered:
Linkedin:
https://www.linkedin.com/in/bakercreative
YouTube:
https://www.youtube.com/playlist?list=PLa2Bd7K2NqYhtq79t8CC2b-1l72MyVhcN
Facebook:
https://www.facebook.com/bakercreative1
Long Bio
Michele Cuthbert is founder and creative director of Baker Creative, an award-winning marketing and brand management firm founded in 2003. She was one of eight agency women to receive Chief Marketer’s Market Like A Mother Award and is founder of The Office Mommy blog. She was included twice in the Ohio Business Magazine Ohio 500 — listing 500 of the most influential people in Ohio — and profiled in the Hispanic Stars Rising: Volume III book. She was an adjunct professor at Columbus State Community College, Capital University and the Columbus College of Art & Design. She was named to the Columbus Business First 40 Under 40 and recognized by Columbus CEO. Cuthbert has decades of experience working with leading brands including OhioHealth, Jiffy, Benary, Metro Health, Bowling Green State University, McDonald’s, Ohio State University Hospital, the Columbus Crew, the Columbus Blue Jackets, Cooper Tires, NAPA and Visit Florida. National media have published Cuthbert’s work, including Crain’s New York Business, Huff Post, Fox News New York, Mashable and Fast Company. She created the award-winning BusHuddle (BusinessHuddle) podcast that features the stories of leading entrepreneurs and business leaders from a variety of market sectors. Her firm has been recognized by Ohio Business Magazine as being among the Best Workplaces in Ohio and Best in Ohio Business and received the Torch Award for Ethics from the Better Business Bureau of Central Ohio. Cuthbert also received a scholarship provided by IBM to attend the Women’s Business Enterprise National Council – Tuck Capstone Program held at the Dartmouth University Tuck School of Business. She is a featured columnist for Smart Business Columbus and its affiliated publications.
Short Bio
She was recognized by Crain’s New York Business, Fox News New York, Mashable, Huffington Post and Fast Company. Her work is published in “Big Book of Self Promotion” by Crescent Hill Books and in seven American Graphic Design Awards books (GDUSA). She has been awarded multiple Communicator, Public Relations Society of America (PRSA) PRism, PRSA regional Diamond, Marcom, SIA, GDUSA and Hermes awards.
Michele is a recipient of the Columbus Business First “40 Under 40” award, given to the brightest entrepreneurs and won a WE 300 award. She was recognized as one of the leading female CEOs by “Columbus CEO” magazine. She was a digital behaviorist expert for WBNS 10TV, a CBS affiliate, about cyberbullying, social media safety, digital apps, online tools, etc. She graduated from the 10,000 Small Business program scholarship by Goldman Sachs and Marathon Oil Executive Leadership program.
Michele has been an adjunct professor at Columbus State Community College, Capital University and Columbus College of Art and Design. She is a certified Brand strategist by Cornell University.
Her firm has been recognized by Ohio Business Magazine as being among the Best Workplaces in Ohio and Best in Ohio Business and received the Torch Award for Ethics from the Better Business Bureau of Central Ohio. Cuthbert also received a scholarship provided by IBM to attend the Women’s Business Enterprise National Council – Tuck Capstone Program held at the Dartmouth University Tuck School of Business. She is a featured columnist for Smart Business Columbus and its affiliated publications.
Michele will deliver her presentation using PowerPoint from her computer to minimize any tech issues. All that’s needed is an internet connection (a hardwired connection is ideal but not mandatory). The presentation can be displayed in full-screen mode from any web browser on your in-house computer. Michele will control the slides from the stage using your clicker or her laptop. Some videos may be played and linking the sound to her computer is required. Please provide a podium where she can place her computer for the presentation.
Michele prefers to see audience questions during any remote presentations so she can be responsive. A list of participants in advance with company name, role, and emails is useful so she can send any information after the presentation, have enough copies for in-person events and for presentation prep.
We ask that presentation recordings need to be approved by Michele in advance. In the event the talk is recorded she requests a copy of the recording and permission to utilize it at no additional fee.
Michele prefers a confidence monitor on stage if possible. Her preferred microphone options are countryman or lavalier.