Speaker topics
Signature Speaking Topics
Omnichannel & Integrated Marketing Strategy
Today’s customers don’t think in channels — they expect one seamless brand experience. This talk breaks down how to blend online and offline touchpoints, align paid, earned, shared, and owned media, and unify storytelling so your brand speaks with one powerful voice everywhere it shows up.
Content Strategy, Storytelling & Brand Voice
Great marketing starts with a great story. This session explores the art and science of storytelling in a noisy, attention-short world — showing how to build trust through authenticity, define a brand voice that resonates, and scale content without losing the human connection that drives loyalty.
Leadership in a Hybrid, High-Change World
Today’s leaders must inspire through uncertainty. In this keynote, Michele explores the art of coaching-based leadership, emotional intelligence, and leading remote teams with clarity and connection — transforming disruption into opportunity.
.
Engage & Retain
Unlock the power of belonging. This talk reveals how to design employee experiences that inspire loyalty, drive performance, and elevate productivity. Attendees learn how cultures of trust and psychological safety fuel retention and business growth.
Brand Purpose, Authenticity & Corporate Responsibility
Audiences don’t just buy products — they buy what you stand for. In this keynote, Michele reveals how brands can connect purpose with profit through authentic storytelling and meaningful social impact. Attendees learn how to market with integrity, build trust, and inspire loyalty through shared values.
Brand Trust, Transparency & Reputation
Trust is the new currency of modern marketing. In this session, Michele uncovers how brands can rebuild credibility and authenticity in an era of skepticism and noise. Attendees learn how transparent communication and emotionally resonant storytelling can strengthen reputation, deepen connections, and turn trust into a lasting competitive edge.
Leading Change: Empower, Inspire, transform
Change is the one constant in today’s fast-paced world, and those who navigate change with confidence are the ones who drive success. Learn how to empower you and your team to take ownership, inspire innovation in uncertain times, and transform challenges into opportunities for growth. This is more than leadership—it’s about shaping a resilient future, no matter what comes your way.
From Burnout to Breakthrough
Learning to understand and overcome stress may seem impossible. Together we explore practical tools to manage anxiety, burnout, rebuild your energy, and transform your work experience into one of balance, focus, and sustained success.
AI & the Future of Public Relations
AI is changing the way brands earn attention and trust. This session shows how to harness smart tools for storytelling, media relations, and reputation management—without losing authenticity or ethics. Learn how data-driven insights and human creativity work together to shape the future of PR.
Creating a Company Culture that Captivates Talent
Creating a company culture that captivates talents implies employer branding executives, HR specialists, and brand managers – and other responsible officials – all working together to answer questions such as: How to create a company culture that will attract a larger pool of potential employees? How to devise a recruiting process more appealing to job candidates? How to strike the perfect balance of job responsibilities and perks? How can I retain long-term employees to reduce my turnover to save money? Answering these questions will help you develop an attractive, collaborative, and healthy working environment.
Leading more effectively
Leading more effectively by trusting yourself. Our confidence levels can ebb and flow like the tides. We get pushed and pulled into different zones depending on our mindset, challenges and issues outside of our control. Sometimes events occur that impact our confidence. We start to doubt ourselves.
Talent Sourcing, Employer Branding & Future Skills
Winning the war for talent takes more than perks — it takes purpose. This session shows how to attract top performers through authentic employer branding, personalized recruiting, and internal mobility programs that build a future-ready workforce.
If you have a topic you are looking for please inquire. She offers customized talks and training.
Here’s what audience members had to say
Meeting Planners
Let us make your life as simple as possible leading up to our time together!
Feel free to use any of the language, links, or images on this page to promote my appearance, either before or during the engagement. I’m also happy to provide customized assets, such as personalized social media posts, upon request. If there’s anything else you need or any way I can help make your job easier, don’t hesitate to reach out!
FEATURED IN
Photos
Below are headshots you can use to promote my speaking appearance.
Looking to copy and paste website or social media URLs? We’ve got you covered:
Linkedin:
https://www.linkedin.com/in/bakercreative
YouTube:
https://www.youtube.com/playlist?list=PLa2Bd7K2NqYhtq79t8CC2b-1l72MyVhcN
Facebook:
https://www.facebook.com/bakercreative1
Long Bio
Michele Cuthbert is founder and creative director of Baker Creative, an award-winning marketing and brand management firm founded in 2003. She was one of eight agency women to receive Chief Marketer’s Market Like A Mother Award and is founder of The Office Mommy blog. She was included twice in the Ohio Business Magazine Ohio 500 — listing 500 of the most influential people in Ohio — and profiled in the Hispanic Stars Rising: Volume III book. She was an adjunct professor at Columbus State Community College, Capital University and the Columbus College of Art & Design. She was named to the Columbus Business First 40 Under 40 and recognized by Columbus CEO. Cuthbert has decades of experience working with leading brands including OhioHealth, Jiffy, Benary, Metro Health, Bowling Green State University, McDonald’s, Ohio State University Hospital, the Columbus Crew, the Columbus Blue Jackets, Cooper Tires, NAPA and Visit Florida. National media have published Cuthbert’s work, including Crain’s New York Business, Huff Post, Fox News New York, Mashable and Fast Company. She created the award-winning BusHuddle (BusinessHuddle) podcast that features the stories of leading entrepreneurs and business leaders from a variety of market sectors. Her firm has been recognized by Ohio Business Magazine as being among the Best Workplaces in Ohio and Best in Ohio Business and received the Torch Award for Ethics from the Better Business Bureau of Central Ohio. Cuthbert also received a scholarship provided by IBM to attend the Women’s Business Enterprise National Council – Tuck Capstone Program held at the Dartmouth University Tuck School of Business. She is a featured columnist for Smart Business Columbus and its affiliated publications.
Short Bio
She was recognized by Crain’s New York Business, Fox News New York, Mashable, Huffington Post and Fast Company. Her work is published in “Big Book of Self Promotion” by Crescent Hill Books and in seven American Graphic Design Awards books (GDUSA). She has been awarded multiple Communicator, Public Relations Society of America (PRSA) PRism, PRSA regional Diamond, Marcom, SIA, GDUSA and Hermes awards.
Michele is a recipient of the Columbus Business First “40 Under 40” award, given to the brightest entrepreneurs and won a WE 300 award. She was recognized as one of the leading female CEOs by “Columbus CEO” magazine. She was a digital behaviorist expert for WBNS 10TV, a CBS affiliate, about cyberbullying, social media safety, digital apps, online tools, etc. She graduated from the 10,000 Small Business program scholarship by Goldman Sachs and Marathon Oil Executive Leadership program.
Michele has been an adjunct professor at Columbus State Community College, Capital University and Columbus College of Art and Design. She is a certified Brand strategist by Cornell University.
Her firm has been recognized by Ohio Business Magazine as being among the Best Workplaces in Ohio and Best in Ohio Business and received the Torch Award for Ethics from the Better Business Bureau of Central Ohio. Cuthbert also received a scholarship provided by IBM to attend the Women’s Business Enterprise National Council – Tuck Capstone Program held at the Dartmouth University Tuck School of Business. She is a featured columnist for Smart Business Columbus and its affiliated publications.
Michele will deliver her presentation using PowerPoint from her computer to minimize any tech issues. All that’s needed is an internet connection (a hardwired connection is ideal but not mandatory). The presentation can be displayed in full-screen mode from any web browser on your in-house computer. Michele will control the slides from the stage using your clicker or her laptop. Some videos may be played and linking the sound to her computer is required. Please provide a podium where she can place her computer for the presentation.
Michele prefers to see audience questions during any remote presentations so she can be responsive. A list of participants in advance with company name, role, and emails is useful so she can send any information after the presentation, have enough copies for in-person events and for presentation prep.
We ask that presentation recordings need to be approved by Michele in advance. In the event the talk is recorded she requests a copy of the recording and permission to utilize it at no additional fee.
Michele prefers a confidence monitor on stage if possible. Her preferred microphone options are countryman or lavalier.